Logo Modernism

This fantastic new book by Jens Müller; 'Logo Modernism', recently caught my eye and is now at the top of my Christmas list! Published by Taschen the book features approximately 6000 trademarks/logo's, focusing on the forty-year period between 1940 to 1980.



Whist reading through the design press, this fantastic new book by Jens Müller; 'Logo Modernism', caught my eye and is now at the top of my Christmas list! 

Published by Taschen the book features approximately 6000 trademarks/logo's, focusing on the forty-year period between 1940 to 1980, a time where Paul Rand, Soul Bass and Massimo Vignelli were changing the industry with their modernist approach to corporate identity. The book is divided into three chapters; geometric, effect, and typographic and then broken down further into sub divisions for style and form. The book is set in three languages English, French and German and is available for pre-order through Amazon.com or the publisher Taschen, with the release date in November of this year.


Todd Anderson

Todd Anderson is an award winning British designer, currently based in Cape Town he has worked with some of the worlds largest retailers and hosehold brand names.

0 comments: