37 Great New Designers from Adobe Design Achievement Awards 2016

For the past five years I have had the great pleasure of being selected as a mentor for the ico-D and Adobe design Achievement Awards. This year however, I had the added bonus of also being chosen as a pre selection judge! I really enjoy what the awards stand for and it always feels so good to be able to support young design talent!

Below are some of the fantastic young/student designers that I discovered, whilst judging the awards. There's some amazing talent here! If your hiring new creatives I would certainly urge you to view some of these talented young design stars of tomorrow and please support the ADAA!


Design for Woolworth Longmarket Soap Shop

A recent project that I had the great pleasure to work on with the brilliant Woolworths beauty team is getting some positive attention at the Woolworths Instagram page. This is the new oval tin that we have just introduced with a flat lid base, for the Longmarket Soap Shops


Lukie's Farmhouse

Lukie’s Farmhouse / The Story
I can clearly remember the first time that I ever tried authentic west country cider with strong cheddar cheese. I was with my father and it was from a place that he called Lukie’s, in the mendip region. On a recent trip back to the UK (I currently live in Cape Town), I could clearly see that Lukie’s no longer existed… that’s even if it was called Lukie’s in the first place as my dad seems remembers it as Luke’s, without the ‘i’.

A Link Back To My Past
To conceive an idea for a range of food packaging and to breathe life back into the Lukie’s name as a brand, seemed like a great concept for a project and a lovely link back to my own personal past, being brought up close to the area in Bristol. My addition of the word Farmhouse helps to reinforce the ranges tone. A working title was also Homemade, but ultimately, I felt that Farmhouse just felt right for the range and worked so well visually in Bodoni, contained between two lines, with the Lukie’s word mark set in Capitolina above.

The Design of the Range
I entered into this self set brief really focusing on what the memory of Lukies really meant to me and what considerations I would make for the design if it was still around today. I wanted to use modern technologies with printing and packaging, yet being sympathetic of the company’s heritage through it's design.

The Identity System
The Lukie’s range needed to have a beautiful shelf appearance with large photographic elements and clear typography to navigate the consumer to each of the products. To accommodate the large and diverse product range including meat, dairy and beverages, I strived to create a clear visual identity system, using three distinct design elements that come together. Starting with a large image to either set the tone or as a secondary ingredient element, then the typography device backed with a colour tint for clarity and finally the image of the core ingredient or item.

Pre Press and Production
My vision of a large product range but in small batches seemed like a perfect candidate for production using digital printing, ideal for low runs in CMYK with no set up costs.


David Carson - All For a Few Good Waves

David Carson is arguably one of the worlds most recognised graphic designers. his experimental, deconstructed typographic style is a fusion of the commercial and the expressive, graphic design and art.

From 1982 to 1987, Carson worked as a teacher and also at that time was also a professional surfer, reaching 9th in the world ranking. Carson himself often attributes his recognisable style to discovering graphic design and never being taught it. Without knowing any of the rules has allowed him the freedom to not be confined by convention. To read more on Carson click link to visit his website: David Carson Design.

I also love his humour filed, motivating TED presentation. Click here to view.

Quotes by David Carson:

“Graphic design will save the world right after rock and roll does.”

“I’ve never had a problem with a dumb client. There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.”


All For a Few Good Waves is a short, beautifully shot documentary that presents an interesting insight into the reclusive side of the designers life, almost at odds with him being one of the worlds most renown graphic designers. We get to witness his love of surfing and some of his unconventional working practices.

Below is a short write up from the films creators, Dress Code:

David Carson is arguably the world’s most well known graphic designer. All For a Few Good Waves is a short documentary portrait offering a raw glimpse into the life and work of David, an uncompromising genius, who refuses to be anyone but himself.

After a career as a top ranked pro surfer and high school sociology teacher, he rose to prominence in the 90’s after art directing Transworld, Beach Culture and Ray Gun Magazines before going on to start his studio. With no formal design training, Carson took the design world by storm, upending conventions and breaking traditional rules he didn’t even know existed.



Starring: David Carson + Ola Carson

Produced and Directed by: Dress Code (dresscodeny.com)
Executive Producers: Dan Covert + Andre Andreev
Producer: Tara Rose Stromberg
Cinematography + Sound Record: Andre Andreev
Edit + Color: Mike Cook
Assistant Camera: Mercy Lomelin
Production Cordinator: Rose Glaeser
End Titles: Mike Cook + Mercy Lomelin

Music + Sound Design: YouTooCanWoo

Shot on Location in Tortola, BVI over a couple years on:
A Red Epic, a GoPro Hero 3, and a Black Magic Pocket Cinema Camera


Quantas Brand Update

Australia’s largest airline has introduced a new logo and livery, designed in partnership with Quantas consultant Marc Newson and Australian branding agency Houston group.

In a press release, Quantas write:

The change is only the fifth time the red-and-white image on the tail of Qantas aircraft has been updated since it was first introduced in 1944. The last update was in 2007 to coincide with the introduction of the Airbus A380 to the national carrier’s fleet.

Marc Newson, who has helped design Qantas’ lounges, the A380 cabin and the iconic Skybed, said:

“Aircraft tails are fantastic canvas to work on and the Qantas logo is one of the most recognisable in the world. This re-design aims to retain the fundamental essence of the flying kangaroo but also move the brand forward.

“This new brand is more streamlined and the shading behind the kangaroo gives a better sense of movement and depth.


On the Houston Group Project Page:

The key opportunity for us was in contemporising the ‘roo. Making it more streamlined, and simplifying the shape. It’s evolved beyond a literal kangaroo - it’s become a unique brand symbol. We spent just as long handcrafting the Qantas logotype. We focussed on making it more streamlined, as if air is pushing across the top.