Design Your Success - Do It For The Love Love Love!

I have a belief that love and hard work go hand in hand! I strongly believe that if you don't love what you do then you'll be unable to dedicate yourself fully to it and it's unlikely you'll be able to produce great work! It may be hard work to get out of bed and drive to the office each morning. It may be hard work to get through each day, but that doesn't mean that your actually working hard at what you do! if you don't love what you do then how can you invest yourself to the fullest and do what it takes to be the very best you can be. As with any relationship, if there is no love, how do you get through the tough times?

There will always be days that test you, but it's how you deal with these situations that really count. You will always fight for what you love. So if you love what you do, giving up is never an option and you will stick with it through thick and thin to find a solution. The simple truth is, if you love what you do then no one can take it away from you! Nobody can tell you that you can't do it, because its your love! Somehow you will find a way. I know for a fact, if I weren’t employed as a commercial designer, then I would be doing it in my evenings or weekends as a hobby. I'm not alone in my belief.

In Richard St.John's 8 steps to success, he says "don’t be a ‘workaholic’, be a ‘workafrolic’!" "Do it for love, Not for money", and quotes Paul Graham, co-founder ViaWeb who says, " “Do what you love.”

In his now famous 2005 Stamford commencement address, Apple co founder Steve Jobs outlines the importance of loving what you do: "You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle."


Todd Anderson is an award winning British designer, currently based in Cape Town he has worked with some of the worlds largest retailers and hosehold brand names.