The New Audi R8 V10


So I know what your thinking... This is meant to be a blog about design and not Top Gear magazine... and you would be right... But let's just take a good look at this new Audi R8 V10. Surely the aesthetic alone is enough to feature here.

Audi's beautiful new grey pallete challenged with elements of shocking yellow took me by surprise and delight. I also loved the interiors, again using touches of yellow in the stitching of the seats and the trim of the dashboard, bringing back memories of my Fiat Coupe that I owned in my twenties! 

This car is a thing of beauty and without a doubt, a wonderful piece of design and certainly worth a mention here in my design + life blog. I have also featured Audi's performance estate at the end of this article, which also uses the wonderful grey colour... seemed just a little more appropriate for us dad's on fathers day! What made this particular car show at Cape Town's V&A waterfront even more spectacular was that it was fathers day and I was taken by my wife and son. My little 3 month old girl was also with us but not sure she was getting quite the joy my four year old son was sitting in the cars and pretending to drive!

If beautifully designed, luxury, performance German cars don't excite you (And I can't image why they wouldn't), then this car show also intrigued me to the traditional looking design that the Italian car companies employed... Post to follow!


Todd Anderson is an award winning British designer, currently based in Cape Town he has worked with some of the worlds largest retailers and hosehold brand names.